“Stock photos have been around for some time, and they have become more popular. The most popular photo I get is the one with the person that’s doing the pose. So if you want to make a photo worth one of these people, take a lot of other pictures for different pictures, maybe ones from different angles.” —Nico Rosberg, Mercedes driver
“You’ll get people who love the one that looks more like the one with the car,” says Kevin Eriksson, general manager at A. J. C. Penney. “It’s a very important part of the photo, and a lot of the pictures will show it,” Mr. Eriksson, with North America’s largest retail chain, offers. “You’ll also get people who are just drawn to the human element and the expression, and they can’t get enough of it. They’ll pull up the whole set and try it together in Photoshop.” He has his own collection of images and explains how customers can get the full effect: “I’ve got people who are just very, very serious about the whole image, and they’ll use the human element to bring out the emotion in it.”
As the name suggests, stock photos are made by photographers, who usually shoot in-house and then send them off to customers. These photos can be as simple as a “Hello, I’m the photographer from P&P Photography & Co. and I’m here to help you decide” and, more often, will include photos of celebrities and product launches.
How do you know if a photo needs to be stock.
“If you see a photo with someone doing a look from a commercial or commercial photo shoot, that’s stock,” says Richard Schindler, co-editor of The Book of Props. “But sometimes it can also be a brand like Target.”
It’s not always possible to tell, Schindler says, because “when stock photos are sent out there can be no real difference, the camera equipment can be from different companies, and you get the same photo done.” So if you’re seeing a photo from Target and you think it could be a possible fake, it’s unlikely to be a stock photo.
There are even legitimate ways to tell: The style of clothing often changes, so you can use a picture of, say, a woman wearing an old red dress to verify.
“When you look at a product, what’s the style, what are the
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